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Geographical Growth For The Online Gambling Sector


By geography, the highest level of expected growth between 2009 and 2012 is Europe (markets regulating and deeper penetration of home broadband), building from its leading online share of 46.5% in 2008 to 51.3% in 2012, advancing its position against the US (note: these statistics assume no reopening of the US online gambling market).

Elsewhere, the increasing development and licensing of online gambling in South America and Africa should see these areas build global market share (South America 2012 share of 2.9% vs 1.5% in 2008; Africa 1.7% vs 0.9%) albeit from very low bases at present.

Asia should also gain share against the US, but is not expected to grow as fast as Europe given an ongoing opaque regulatory environment in the majority of local territories.

Limited additional growth is expected from the more mature and well developed Oceania markets, notably Australia, where there is already considerable market share enjoyed by leading independents such as Sportingbet, as well as domestic State operators.

With European growth expected to dominate the global market in the coming years, with additional expansion from immature markets (Asia, South America and Africa), the majority of online gambling stocks and shares are relatively well placed to continue to build on their leading market share positions, monetising and expanding their brands and operations across key and new territories.

This process should be assisted by the main factors underpinning growth such as

 

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